Edinburgh's First Apple Store Emerges

It's taken many years, too much dust, scaffolding and uncertainty, but it's been worth it. The Guildford Arms has seen many changes around it since 1898 including the construction of the well loved Woolworth's building in front of it in 1925, and the iconic North British Hotel being reincarnated as The Balmoral.  

The Guildford Arms and The Balmoral Hotel with its new neighbours

After Woolworth's closure, 10-15 Princes Street played host for several years to a variety of occupants including fast food chains and bookstores. Now it's general neglect has been swept away by a complete refurbishment and the lure of new and exciting shops and hotels.  

Motel One brings its highly successful European formula for high quality low cost accommodation with its second Hotel in the capital. But the crown jewel for the area is Edinburgh's first Apple store.

Regardless of whether you are a fan of its products or design, Apple's stores generate some of the highest footfall and turnover per square metre in the world. Astonishingly, in America this translates to it performing twice as well as Tiffany & Co, and achieving an average of 250,000 visitors per store per quarter.

Hopefully this will help the East end of Princes Street thrive and perhaps a few more will be tempted to sample the delights of The Guildford Arms next door. Rumour has it that the Princes Street Apple Store will open its doors on the 26th July.  We look forward to welcoming them as new neighbours.